Monday, April 05, 2010
MLS website disaster
For a league run almost entirely by PR hacks, it's little surprise that Major League Soccer tries to spin and control information more tightly than the Kremlin. In that context, the recent launch of its new website was a PR catastrophe for a league hoping to capitalize on a World Cup year. The Fake Sigi blog has a revealing analysis of the clusterf**k. Perhaps the most revealing thing of all is that despite the length of the piece, there were still screwups he left out.