Friday, March 26, 2010

Take advantage of this extra special offer before it expires... two years ago!

In past entries, I've talked about the newspaper industry's tendency toward self-cannibalization. I'm starting to get a full understand of the depth of its plight.

One example is that falling revenues has pushed papers to shed copy editors. That decreased oversight leads to a lower quality product which hurts revenue even further. But it can hurt revenue in other ways.

I bought a copy of The Post-Star at the news stand this morning, for one of the last times before its imminent 100 percent price rise.

In it, I found a card offering home delivery of the daily.

I could get the paper delivered 7 days a week for a mere $2.00 a week.

But if that was too expensive, I could get it delivered on only the weekends for significantly less price of... umm... $2.00 a week.

But I had to hurry to take advantage of this extraspecialsuperfantasticallyawesome offer.

It expires June 30, 2008.

5 comments:

Anonymous said...

It was brought up before in your earlier post, but when your editor doesn't know if "proofreader" is one word or two (link at http://www.poststar.com/app/blogs/?p=39969&cat=49), you really ought to think twice about firing copy editors and proofreaders.

It may well be that the Post-Star management is looking to a new, more casual readership for its salvation. All the same, few things will undermine a newspaper's credibility among its older constituents more than a sloppy presentation. It suggests an epidemic lack of discipline.

Don Coyote said...

Maybe for $2 a week they will deliver newspapers from 2008.

Brian F said...

First anon, your last paragraph is spot on.

My mom went to a college in the Capital District. In the late 60s, apparently TIME magazine did some sort of an article on the college. In one of the graphics, they mislabeled one of the campus buildings. From then on, she refused to buy or subscribe to TIME. When I asked her why, suggesting it was a minor mistake, she said that if she can't trust them on the things she knows to be true, how can she trust them on the things she doesn't know. There's something casual about the Post-Star under Tingley, from sloppy spelling to flip editorials to articles cut off in midsentence, that suggest something systematic, something in the culture of the organization. It's not good.

semi234 said...

New slogan: "Same price as the USA Today w/ half the content!"

Brian F said...

Isn't that like saying same price at McDonald's with half the nutritional value?