Tuesday, February 23, 2010

Why I won't take The Pledge

The electricity monopoly National Grid has launched a new PR campaign designed to get people to pledge to reduce energy consumption by 3 percent.

They tout the initiative on their main website with the pithy phrase, "The less energy you use, the less you pay for."

The problem is that due to National Greed's billing practices*, the phrase is patently untrue. The monopoly has consistently offset any reduction in revenues received from actual power usage by jacking up the nebulous "delivery charge" portion of their bill... which can be as much as three and a half times the cost of actual power usage.

Reduce energy usage because it's the right thing to do for the planet. But don't act under any delusion that you will see any difference on your National Greed bill.

(*-Note: I've documented these practices several times including most expansively here but also here and here)

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